401 Product Marketing jobs in the United Kingdom
Director, Product Marketing
Posted 18 days ago
Job Viewed
Job Descriptions
Director, Product Marketing - Transportation Management Systems (TMS) SaaS
We're seeking a seasoned professional to join us as the Director of Product Marketing in the dynamic world of Transportation Management Systems (TMS) SaaS. This individual contributor role is your chance to shape global market strategies in the logistics, supply chain, and transportation industries. You will have the opportunity to develop and execute comprehensive go-to-market strategies for TMS solutions worldwide and drive commercial success in this space.
Key Responsibilities
- Dive deep into the TMS SaaS landscape, defining Total Addressable Markets (TAMs) and providing strategic insights.
- Be the industry authority, enhancing our company's reputation as a leader in Transportation Management Systems solutions.
- Craft compelling Value Propositions, understand buyer and influencer personas, and map their journey while developing a finely tuned messaging architecture.
- Collaborate with product teams to align marketing strategies with product development roadmaps.
- Identify market trends, competitor activities, and customer needs to inform product positioning and differentiation.
Requirements
- Industry Insight: Preferred experience in SaaS Transportation Management Systems, logistics, or supply chain solutions.
- Analytical Acumen: Ability to dissect complex market landscapes and define TAMs effectively.
- Global Vision: Experience navigating and influencing markets on a global scale.
- Thought Leadership: Be recognized as an industry authority, contributing to the company's reputation in TMS solutions.
- Strategic Positioning: Develop strong Value Propositions, understand buyer and influencer personas, and craft messaging that resonates across various regions and industries.
What's in it for you?
- Contract of employment
- Medical Health-Care package
- Multisport Card
- Group Life Insurance
- Referral bonus program
- Flexible working schedule with a start between 8:00-10:00
- Surprises in the office (ice cream, cold beverages, chocolates, etc.)
- Many initiatives and bonding events (sports, board games, wine tastings, CSR activities, etc.)
About Aptean Aptean is transforming the way global businesses manage their transportation, logistics, and supply chain operations. Our TMS SaaS solutions bring innovative technology to logistics providers, shippers, and supply chain professionals, delivering targeted solutions that drive efficiency and results. With over 3,700 employees, 60+ products, and a worldwide customer base, now is the perfect time to advance your career at Aptean.
At Aptean, we are committed to fostering a diverse, equitable, and inclusive company culture. We believe that embracing different perspectives and backgrounds fuels innovation and success. We are dedicated to creating an environment where every employee, regardless of race, gender, age, religion, disability, or nationality, can thrive and contribute to our mission.
"At Aptean, our diverse and global team is our greatest asset. By harnessing our differences, we maximize our success and that of our customers." – TVN Reddy
#J-18808-LjbffrDirector, Product Marketing
Posted 16 days ago
Job Viewed
Job Descriptions
Director, Product Marketing - Transportation Management Systems (TMS) SaaS
We're seeking a seasoned professional to join us as the Director of Product Marketing in the dynamic world of Transportation Management Systems (TMS) SaaS. This individual contributor role is your chance to shape global market strategies in the logistics, supply chain, and transportation industries. You will have the opportunity to develop and execute comprehensive go-to-market strategies for TMS solutions worldwide and drive commercial success in this space.
Key Responsibilities
- Dive deep into the TMS SaaS landscape, defining Total Addressable Markets (TAMs) and providing strategic insights.
- Be the industry authority, enhancing our company's reputation as a leader in Transportation Management Systems solutions.
- Craft compelling Value Propositions, understand buyer and influencer personas, and map their journey while developing a finely tuned messaging architecture.
- Collaborate with product teams to align marketing strategies with product development roadmaps.
- Identify market trends, competitor activities, and customer needs to inform product positioning and differentiation.
Requirements
- Industry Insight: Preferred experience in SaaS Transportation Management Systems, logistics, or supply chain solutions.
- Analytical Acumen: Ability to dissect complex market landscapes and define TAMs effectively.
- Global Vision: Experience navigating and influencing markets on a global scale.
- Thought Leadership: Be recognized as an industry authority, contributing to the company's reputation in TMS solutions.
- Strategic Positioning: Develop strong Value Propositions, understand buyer and influencer personas, and craft messaging that resonates across various regions and industries.
What's in it for you?
- Contract of employment
- Medical Health-Care package
- Multisport Card
- Group Life Insurance
- Referral bonus program
- Flexible working schedule with a start between 8:00-10:00
- Surprises in the office (ice cream, cold beverages, chocolates, etc.)
- Many initiatives and bonding events (sports, board games, wine tastings, CSR activities, etc.)
About Aptean
Aptean is transforming the way global businesses manage their transportation, logistics, and supply chain operations. Our TMS SaaS solutions bring innovative technology to logistics providers, shippers, and supply chain professionals, delivering targeted solutions that drive efficiency and results. With over 3,700 employees, 60+ products, and a worldwide customer base, now is the perfect time to advance your career at Aptean.
At Aptean, we are committed to fostering a diverse, equitable, and inclusive company culture. We believe that embracing different perspectives and backgrounds fuels innovation and success. We are dedicated to creating an environment where every employee, regardless of race, gender, age, religion, disability, or nationality, can thrive and contribute to our mission.
"At Aptean, our diverse and global team is our greatest asset. By harnessing our differences, we maximize our success and that of our customers." – TVN Reddy
#J-18808-LjbffrDirector, Product Marketing
Posted 16 days ago
Job Viewed
Job Descriptions
Board Intelligence is a technology and advisory firm that supercharges boards with the science of board effectiveness. We build better businesses and benefit society.
Through a suite of AI-powered software tools, evaluation frameworks, and advisory services that distil twenty years of boardroom experience, we improve the efficiency of board processes and the effectiveness of boards.
We work with over 70,000 leaders and 3,000 organisations across the world, with clients across the Fortune 500, FTSE 100, and OMX 30. In 2024 we received substantial backing from K1 Investment Management – the leading B2B Enterprise SaaS investors. We are at the beginning of significant growth, and we’re looking for superb talent to join us on this journey.
As we grow, we’re fiercely protective of our culture and values. Many of us, including our founders, have families and other priorities, so we know the value of a supportive company.
The team is diverse and friendly. We value fun: most days you’ll find a social event or learning opportunity to get involved with, including company socials, away days, philanthropic activities and lunch & learns.
OUR MISSION
We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefiting society.
The Role
Reporting directly to the CMO, we’re looking for a Director, Product Marketing to set-up and own our product marketing function.
The role will directly shape the evolution of our go-to-market strategy, translating product innovation into market demand and revenue growth. It will drive alignment between Product, Commercial, and Marketing teams to optimise product launches, enhance adoption, and strengthen customer retention. In doing so, it will enable the business to enter new markets with confidence, increase the effectiveness of our commercial teams, and maximise the impact of every product and feature release.
Main Responsibilities
- Owning the product positioning and messaging, and tailoring these for each ICP market, geography, vertical and persona.
- Working with our Product Team to craft the product story internally and get company-wide alignment on how we talk about each product and service and ensuring we neither over - nor under-sell.
- Enabling our Commercial teams to successfully market and sell our products and services through internal training sessions, and by equipping them with high quality sales and customer aids (incl product sheets with features & benefits, battle cards, sales scripts, competitor comparisons, pricing, FAQs).
- Collaborating with Product and Commercial leadership on the product marketing roadmap and leading the messaging for launches, new feature releases and enhancements for both our technology products and advisory services – as well as for the integration of new products and services through acquisitions.
- Collaborating with Product and Commercial leadership on the product and services pages on our website and working with our digital leads and agencies to optimise and refine the pages’ performance and trial new tactics to drive demand (i.e. interactive web demos, self-serve trials etc.).
- Working with the Product Team to introduce targeted, in-product marketing functionality and owning the out-of-product marketing focused on existing users to drive feature/product adoption, retention and growth.
- Reporting on and evaluating performance metrics including new product/feature adoption, leads per product, new logo and client growth pipeline and bookings.
Required Skills and Experience
- Significant experience in B2B SaaS product marketing with a proven record of delivering measurable impact across go to market activities and achieving ambitious targets
- Strong understanding of product positioning and messaging development with the ability to translate complex product features into clear customer value propositions
- Experience working closely with Product and Commercial teams to deliver coordinated multi stakeholder projects that drive adoption and revenue growth
- Proven ability to plan and execute successful product launches and feature releases across different customer segments, geographies and industry verticals
- Confidence in using cloud-based tools and digital marketing techniques to create high quality product collateral and web content. Familiarity with tools such as HubSpot, Confluence and Jira is an advantage
- Experience using a CMS and updating webpages
- Excellent organisational skills with the ability to manage multiple priorities and projects at pace while maintaining a strong focus on quality and performance outcomes
- A proactive and creative approach with the confidence to take ownership, solve problems and identify opportunities in a fast-changing environment
- Strong written and verbal communication skills with meticulous attention to detail and the ability to create compelling and persuasive content
- Experience of the board governance market or a genuine interest in developing deep expertise in this space
- Capability to operate as both a highly effective individual contributor and as a collaborative team member with the potential to build and lead a team as the function grows
We pride ourselves on our great working environment and package. Here’s some of what’s on offer:
- Pension scheme
- Personal performance bonus
- 26 days holiday each calendar year
- Bupa health & dental cover
- Group life insurance
- Cycle to work scheme
- Competitive parental policies
- Gym membership discounts
Head of Product Marketing
Posted 12 days ago
Job Viewed
Job Descriptions
At Firefish Software, we give recruiters the tech they need to thrive in a changing market – but staying ahead takes more than product innovation. If you’ve led product marketing in competitive SaaS spaces, sharpened positioning against tough rivals, and know how to turn insight into impact, this is your chance to shape the market voice of an industry leader.
As Head of Product Marketing you own how we tell our story, engage our customers and scale by shaping how recruiters understand our product. You’re responsible for setting our strategic narrative, positioning, and go-to-market - then converting that into inbound demand. You won’t run every ad or email yourself, but you own the inbound growth engine: targets, strategy, messaging, content plan, website conversion, and the enablement that helps sales turn interest into revenue.
You partner tightly with Product, Sales, CS, and the wider Marketing team to make sure every launch, page, and campaign connects recruiter pains to clear value—and to measurable commercial outcomes.
Here’s a flavour of what you’ll be doing:
- Driving inbound growth by creating qualified pipeline and boosting conversion rates
- Owning messaging and building narratives that link recruiter pain points to clear ROI
- Leading product launches and shaping pricing, packaging, and adoption strategies
- Delivering content, SEO, and AI-driven optimisation to fuel demand
- Optimising journeys, landing pages, and forms to maximise demo conversions
- Implementing lifecycle and nurture programs that move prospects through the funnel
- Enabling Sales with battlecards, ROI tools, and actionable competitive insights
- Mentoring and developing a team while delivering quick, measurable wins
You’ll excel if you have…
- Extensive B2B SaaS product marketing experience (7+ years) with direct ownership of inbound growth and demand generation
- Proven track record of building inbound engines (content, SEO, CRO, lifecycle) that drive qualified pipeline and revenue
- Hands-on expertise in go-to-market strategy, product launches, and sales enablement, including pricing and packaging input
- Strong analytical skills with experience in funnel diagnostics, attribution, and test-and-learn optimisation
- Demonstrated use of AI and modern martech tools (GA4, HubSpot/Marketo, Webflow/WordPress, Hotjar/Clarity, A/B testing) to scale impact
- Skilled storyteller who can connect customer pain points to value, with bonus points for recruitment tech domain knowledge.
And you’ll get bonus points for…
- Domain familiarity with recruitment tech (ATS/CRM, job boards, sourcing, placements)
We appreciate that to have a good life at work you need to have a good life outside of work too! So, for this role we offer:
- A basic salary of £55,000 - £5,000 per annum
- Remote-first working & flexible hours: adjust your schedule to fit around your out-of-work commitments (as long as you're here for our core hours!)
- 33 days holiday (25 annual leave + 8 public)
- Medical cashback for optical, dental, therapy treatments and consultations up to 170 per year for you, and additional allowance for dependent children
- Private healthcare, GP service, healthclub discounts, retail discounts and cashback
- 24/7 mental health support line, face-to-face CBT sessions, and in-house mental health first aider
- Structured career development programmes and in-house coaches
- Regular social events online, at our Glasgow Aquarium, and at exciting external locations
- Company awards, kudos.and plenty of fish puns
Senior Product Marketing Director
Posted 5 days ago
Job Viewed
Job Descriptions
Product marketing, B2B, Demand generation, Marketing strategy, Social Media, Confluence
Employment Type: Full Time
Locations to Work: Remote | London, UK
Status: Not Available
Position Roles: Product Marketing, Head of Marketing
What the job involvesThe Senior Director of Product Marketing is a strategic B2B marketing leader responsible for defining and executing the global marketing strategy for the Confluence Product solutions suite. This role leads a team of experienced marketing professionals focused on demand generation, product marketing, and sales enablement, all with the goal of driving pipeline growth, market awareness, and revenue generation.
As a senior leadership role, the Senior Director of Product Marketing plays a pivotal role in shaping high-level marketing initiatives and leading a global team to make a measurable impact on Confluence’s business goals.
What skills and experience do I need to succeed Experience - Essential- Minimum 10+ years of experience in B2B marketing, with a proven track record in leading and executing global marketing strategies.
- Extensive hands-on experience in multi-channel demand generation, including expertise in both paid and organic digital and social marketing tactics, driving measurable business outcomes.
- In-depth experience in FinTech product marketing, specifically in selling into the buy-side Investment Management industry, with a strong understanding of market trends, client needs, and competitive landscapes.
- Demonstrated success in planning and executing
Senior Product Marketing Manager
Posted 5 days ago
Job Viewed
Job Descriptions
B2C, Embedded, Google Analytics, Market research, Product marketing, CRM, Tableau, Launch, Product launch
Employment Type: Full Time
Locations to Work: Hybrid | London, UK
Position Roles: Product Marketing
What the job involvesWe have an exciting opportunity for a Senior Product Marketing Manager to scale and refine how we bring our product innovations to life for our members and partners. This pivotal role connects what we build with how we communicate it, ensuring our propositions land with clarity, impact, and purpose. You’ll drive go-to-market strategy, own messaging and positioning, and support our mission to make life better for those who give the most.
What You’ll Do
- Develop and execute consumer and partner propositions from market research and target audience identification to post-launch analysis, collaborating with cross-functional teams to drive product adoption and impact.
- Own and execute go-to-market strategies for new features and propositions, ensuring coordinated planning, storytelling, and launch execution across Product, Marketing, CRM, and Member Services.
- Establish operational models for product marketing, ensuring alignment and scalable ways of working across the organization.
- Create compelling messaging frameworks and value propositions, translating insights into narratives that inspire action and meet community needs.
- Guide product marketing decisions using experimentation, data, UX research, market trends, and competitive insights.
- Embed product marketing early in the product development lifecycle by partnering with Product, Design, and Engineering teams during discovery phases.
- Collaborate with lifecycle and CRM teams to craft journey-specific messaging that supports feature adoption, re-engagement, and member retention.
- Define and monitor key success metrics such as feature adoption, activation, engagement uplift, NPS impact, and contribution to member and business outcomes.
What You’ll Bring
- Expertise in B2C product marketing with a strong understanding of market research, insights, and go-to-market strategies within digital or tech-focused businesses.
- A proven track record of solving complex business problems independently and systematically, balancing execution with strategic thinking.
- Strong experience in customer journey thinking, with the ability to execute cross-functionally for seamless delivery.
- Experience developing and launching new consumer propositions that expand or complement existing offerings.
- An ownership mentality, taking full accountability for the end-to-end product marketing process and driving initiatives to completion.
- Commercially driven, outcome-focused, with the ability to link marketing efforts to measurable business impacts.
Additional Preferred Skills
- Familiarity with tools such as Amplitude, Google Analytics, Braze, Tableau, Figma, and experimentation platforms to derive insights and optimize strategies.
- Experience working with CRM or lifecycle marketing teams to deliver relevant, timely communications for onboarding and ongoing engagement.
Benefits include:
- Great office space at Blue Light Card HQ with amenities like free parking, EV charging, gym, kitchen, entertainment areas, and free snacks.
- Hybrid working model with flexible hours.
- 25 days annual leave plus UK
Director, Product Marketing
Posted 5 days ago
Job Viewed
Job Descriptions
Board Intelligence is a technology and advisory firm that supercharges boards with the science of board effectiveness. We build better businesses and benefit society.
Through a suite of AI-powered software tools, evaluation frameworks, and advisory services that distil twenty years of boardroom experience, we improve the efficiency of board processes and the effectiveness of boards.
We work with over 70,000 leaders and 3,000 organisations across the world, with clients across the Fortune 500, FTSE 100, and OMX 30. In 2024 we received substantial backing from K1 Investment Management – the leading B2B Enterprise SaaS investors. We are at the beginning of significant growth, and we’re looking for superb talent to join us on this journey.
As we grow, we’re fiercely protective of our culture and values. Many of us, including our founders, have families and other priorities, so we know the value of a supportive company.
The team is diverse and friendly. We value fun: most days you’ll find a social event or learning opportunity to get involved with, including company socials, away days, philanthropic activities and lunch & learns.
OUR MISSION
We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefiting society.
The Role
Reporting directly to the CMO, we’re looking for a Director, Product Marketing to set-up and own our product marketing function.
The role will directly shape the evolution of our go-to-market strategy, translating product innovation into market demand and revenue growth. It will drive alignment between Product, Commercial, and Marketing teams to optimise product launches, enhance adoption, and strengthen customer retention. In doing so, it will enable the business to enter new markets with confidence, increase the effectiveness of our commercial teams, and maximise the impact of every product and feature release.
Main Responsibilities
- Owning the product positioning and messaging, and tailoring these for each ICP market, geography, vertical and persona.
- Working with our Product Team to craft the product story internally and get company-wide alignment on how we talk about each product and service and ensuring we neither over - nor under-sell.
- Enabling our Commercial teams to successfully market and sell our products and services through internal training sessions, and by equipping them with high quality sales and customer aids (incl product sheets with features & benefits, battle cards, sales scripts, competitor comparisons, pricing, FAQs).
- Collaborating with Product and Commercial leadership on the product marketing roadmap and leading the messaging for launches, new feature releases and enhancements for both our technology products and advisory services – as well as for the integration of new products and services through acquisitions.
- Collaborating with Product and Commercial leadership on the product and services pages on our website and working with our digital leads and agencies to optimise and refine the pages’ performance and trial new tactics to drive demand (i.e. interactive web demos, self-serve trials etc.).
- Working with the Product Team to introduce targeted, in-product marketing functionality and owning the out-of-product marketing focused on existing users to drive feature/product adoption, retention and growth.
- Reporting on and evaluating performance metrics including new product/feature adoption, leads per product, new logo and client growth pipeline and bookings.
Required Skills and Experience
- Significant experience in B2B SaaS product marketing with a proven record of delivering measurable impact across go to market activities and achieving ambitious targets
- Strong understanding of product positioning and messaging development with the ability to translate complex product features into clear customer value propositions
- Experience working closely with Product and Commercial teams to deliver coordinated multi stakeholder projects that drive adoption and revenue growth
- Proven ability to plan and execute successful product launches and feature releases across different customer segments, geographies and industry verticals
- Confidence in using cloud-based tools and digital marketing techniques to create high quality product collateral and web content. Familiarity with tools such as HubSpot, Confluence and Jira is an advantage
- Experience using a CMS and updating webpages
- Excellent organisational skills with the ability to manage multiple priorities and projects at pace while maintaining a strong focus on quality and performance outcomes
- A proactive and creative approach with the confidence to take ownership, solve problems and identify opportunities in a fast-changing environment
- Strong written and verbal communication skills with meticulous attention to detail and the ability to create compelling and persuasive content
- Experience of the board governance market or a genuine interest in developing deep expertise in this space
- Capability to operate as both a highly effective individual contributor and as a collaborative team member with the potential to build and lead a team as the function grows
We pride ourselves on our great working environment and package. Here’s some of what’s on offer:
- Pension scheme
- Personal performance bonus
- 26 days holiday each calendar year
- Bupa health & dental cover
- Group life insurance
- Cycle to work scheme
- Competitive parental policies
- Gym membership discounts
Be The First To Know
About The Latest Product marketing Jobs in United Kingdom!
Product Marketing Director UK ·
Posted 3 days ago
Job Viewed
Job Descriptions
Since our inception in 2015 in Denmark, Liva has been a pioneer in the field of digital behaviour change. Our ambition is to empower 1 million people by 2030 to improve their health and well-being by preventing and managing chronic conditions through digitally-powered, evidence-based lifestyle interventions.
Headquartered in Copenhagen and London, our collaborations with healthcare systems - including the NHS, life science companies and health insurers - allow us to impact lives at scale.
We have big ambitions and, to help us achieve these we’re looking for a Product Marketing Director to join the team and help us to grow our business.
About the Role
As Product Marketing Director, you will play a key role in shaping how Liva’s digital health solutions are positioned, packaged, and promoted across markets.
Positioned at the intersection of product, sales, and marketing, you will translate our clinically validated technology and outcomes into compelling value propositions that resonate with healthcare providers, life science partners, and insurers.
You will collaborate cross-functionally to support go-to-market strategies, sales enablement, and messaging that drives engagement and growth.
Key Responsibilities
Define clear and differentiated product positioning and messaging that aligns with Liva's strategic goals.
Lead go-to-market planning for new product features, services, and market expansions.
Develop and maintain product marketing materials, including pitch decks, one-pagers, case studies, and FAQs.
Partner with Product and Customer Success to integrate client feedback and user insights into marketing strategies.
Collaborate with Demand Generation and Sales to align messaging across campaigns and touchpoints.
Conduct competitive research and market analysis to refine positioning and GTM strategies.
Support internal product education and training initiatives.
Experience and Skills
Experience in leading B2B product marketing, preferably within digital health or SaaS
Strong understanding of the healthcare landscape, with experience communicating with clinical, public, and payer audiences.
Excellent stakeholder management and communication skills with the ability to distill complex topics into simple, impactful messages.
Skilled in creating sales and marketing collateral that supports complex sales cycles.
Data-driven mindset; confident working with outcomes and performance metrics.
Experience working with cross-functional stakeholders in a dynamic, scale-up environment.
At Liva, we do not go to work just to work. We are a purpose-driven company, and we go to work every day to help people live better lives. Our purpose is in our DNA, and we are always on the lookout for talented people who are eager to evolve and build a life-changing career within global health tech.
We believe in doing business the right way. We are committed to both eliminating discrimination and encouraging diversity amongst our workforce. We are committed to developing a representative workforce at all levels, and maintaining a working environment that promotes the health and wellbeing of our employees. We will operate a fair, inclusive and transparent recruitment and selection process.
Product Marketing Director
Posted today
Job Viewed
Job Descriptions
Nisos is the human risk management company specializing in unmasking threats before they escalate. We are a trusted advisor who operates as an extension of security, intelligence, legal, and human resource teams to protect their people and business. Our intelligence-led solutions help enterprises make critical decisions, manage human risk, and drive real world consequences for digital threats.
For more information, visit:
OpportunityThis senior position requires experience in cybersecurity, human risks, threat intelligence, or data-intensive B2B environments with a strong understanding of the security market and purchasing decision criteria. As a strategic marketing leader, you are responsible for positioning our expanding portfolio of tech-enabled solutions in a competitive marketplace and driving the successful launch of our new SaaS platform features that complement our white glove services.
Working in a high-visibility position, you'll collaborate closely with Product Management, Engineering, Sales, Delivery and clients to craft compelling messaging, create impactful content, and develop go-to-market strategies that accelerate our transformation and growth. Reporting directly to the Chief Marketing Officer, you'll bring experienced leadership to guide our fast-paced innovative environment through its technology evolution.
What You’ll DoStrategic Leadership & Go-to-Market Planning
- Provide expertise to build and develop the product marketing function to drive maximum impact for Nisos as we launch new platform features and tech-enabled solutions
- Develop and execute comprehensive go-to-market strategies, positioning, and messaging for our evolving solution portfolio
- Establish metrics to measure the market performance of both our services and platform offerings
- Lead and shape our analyst relations program to establish Nisos as a leader in tech-enabled intelligence solutions
Cross-Functional Collaboration
- Establish strong cross-functional partnerships with Product, Engineering,Delivery, and Sales teams to align product roadmaps with market needs
- Work closely with Product Management teams to understand technical capabilities and translate them into market-facing benefits
- Collaborate with Product teams on roadmap planning, feature prioritization, and ensuring market feedback is incorporated into product development
- Partner with product leadership throughout the new product introduction process to ensure alignment between product development and market positioning
Content & Messaging Development
- Lead the creation of clear differentiation between our traditional services and new solutions with tech-enabled offerings in all marketing materials
- Direct the development of buyer's journey content that guides prospects through understanding our hybrid technology-service solutions, through content and messaging supporting awareness and demand-gen efforts.
- Create messaging that effectively communicates how our technology platforms enhance our white glove services and solutions
- Serve as a senior subject-matter-expert on our ideal client profile, market trends, competitive landscape, and our portfolio's value propositions
Product Launch & Sales Enablement
- Strategically plan and execute product launches for both services and new platform features with coordinated marketing campaigns
- Provide strategic direction and deliver sales enablement, creating tools and training that help Sales teams effectively communicate our technology value propositions
- Develop competitive positioning materials and battlecards to strengthen our market differentiation
- A senior marketing leader with 8+ years of Product Marketing experience in cybersecurity, human risks, data privacy, or threat intelligence environments
- Experienced in marketing both services and SaaS platforms
- Skilled at developing strategic positioning, messaging, and content that effectively bridges complex technology and service offerings into hyper-relevant materials
- Proven track record in successful product launches and go-to-market strategies
- Strong cross-functional collaborator with demonstrated ability to build effective partnerships across teams
- Experience translating technical product capabilities into compelling customer-focused messaging to support awareness and demand generation activities.
- Adept at understanding Sales team needs and creating effective enablement materials and programs
- Excellent communicator with ability to translate technical concepts into compelling value propositions
- Strategic thinker with analytical mindset and experience establishing marketing performance frameworks
- Adaptable leader suited to a fast-paced, transforming environment, with experience in scaling and maturing product marketing within an earlier stage company
- Experience guiding companies through transitions from service-only to hybrid technology-service business models
- Track record of successful collaboration with product teams in agile development environments
- Experience in building feedback loops between Sales, Product, and Delivery g teams
- Established relationships with industry analysts covering the security sector
- Experience with marketing automation and digital campaign management tools
- Background in developing competitive intelligence materials
- Experience with pricing strategy for both services and SaaS offerings
- Public speaking and thought leadership experience in the cybersecurity domain
- We are a remote-first organization with a physical location in Arlington, Virginia. You must be authorized to work in the United States.
This job description is not designed to cover nor contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
Nisos Core Value: "We are Diverse"We’re an equal opportunity employer dedicated to fostering a diverse workplace and prioritizing dignity and respect for our workforce. The goals of our trusted-partner culture are to establish an environment where employees have a sense of belonging, and to support all employees in reaching their fullest potential. We do this by cultivating a listening culture that values each individual's unique perspectives, backgrounds, and contributions.
We integrate diversity, equity, inclusion and belonging into our business strategy and across the employee lifecycle—from recruitment and onboarding, to engagement, development and off-boarding. We believe in equal employment opportunity and advancement for all, regardless of race, religion, color, sex, national origin, ancestry, caste, physical or mental disability, medical condition, genetic information, marital status, gender, gender identity or expression, age, military or veteran status, sexual orientation, or any other protected basis under applicable federal, state, and local laws.
Nisos is also committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, services, programs, and activities. To request reasonable accommodation for the job application or interview process, email
Privacy Notice:
EU/EEA/UK Prospective Employee Privacy Notice:
#J-18808-LjbffrProduct & Marketing Lead
Posted today
Job Viewed
Job Descriptions
At CulturePulse, we are at the forefront of leveraging AI to transform complex decision-making processes. Our flagship AI technology, ARES, is engineered to revolutionize how diverse sectors approach critical business and research challenges. CulturePulse’s simulations are used by organizations to inform policy, counter misinformation, and design technology with societal impact.
Job Overview
Passionate about both product strategy and growth? We’re looking for a Product & Marketing Lead to drive product discovery, manage agile delivery, and lead top-of-funnel customer acquisition in B2B and B2G markets. You’ll work closely with our founders and engineers to shape the product roadmap, run lean sprints and craft outreach strategies that attract and convert high-quality leads.
What you’ll do:
- Lead product discovery, validation and prototyping.
- Manage sprints, retrospectives, and backlog prioritisation.
- Design, test, and implement inbound and outbound lead generation strategies.
- Build targeted campaigns via email, LinkedIn, events, and partnerships.
- Collaborate with marketing and sales to optimise lead nurturing conversion and sales assets.
- Drive outreach and partnerships to attract, convert, and retain high-quality B2B and B2G customers.
- Create impactful sales and marketing assets to support customer acquisition.
What you’ll bring:
- Proven product management experience from discovery through delivery.
- Experience in B2B/B2G lead generation, digital outreach, and relationship-based growth.
- Excellent communication and organisational skills.
- Growth mindset and entrepreneurial spirit, with the ability to work autonomously.
Nice to have:
- Knowledge of public sector procurement/sales cycles (UK, EU, NATO).
- Background in UX/UI design.
- Relevant degree is preferred (business, product management, engineering, or related field).
Why join us:
You will be part of a mission-driven team building technology with real impact. You will work across government, private, and non-profit sectors and help shape meaningful products, all in a fully remote, early-stage environment alongside smart, purpose-driven colleagues.
If this sounds like you, we'd love to hear from you!