143 Digital Strategy jobs in the United Kingdom

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or

Overview:

The Manager of Digital Strategy will be responsible for developing and implementing the digital strategy of Process Automation organization. This role involves identifying digital opportunities, creating digital transformation roadmaps, and ensuring that digital initiatives align with business objectives to drive growth and innovation. The Manager of Digital Strategy collaborates with cross-functional teams, including IT, marketing, product management, and operations, to integrate digital technologies and strategies into the company’s overall business plan. This does is not require to be based in the UK.

Key Responsibilities:

• Develop and execute a comprehensive digital strategy that aligns with the Process Automation business objectives.
• Identify and prioritize digital opportunities and initiatives to drive business growth and innovation.
• Develop digital transformation roadmaps and implement best practices to drive change.
• Implement digital transformation projects, ensuring they are completed on time, within budget, and meet business objectives.
• Collaborate with IT, marketing, product management, and operations teams to integrate digital strategies into the overall business plan.
• Conduct market research and competitive analysis to identify trends and opportunities in the digital landscape.
• Use data-driven insights to inform digital strategies and decision-making.
• Ensure effective communication and alignment with stakeholders throughout the digital strategy lifecycle
• Monitor and analyze the performance of digital initiatives using key performance indicators (KPIs) and analytics tools.
• Ensure continuous improvement processes to enhance the effectiveness of digital strategies aligned to latest advancements in digital technologies & strategies.

Ideal Candidate Profile:

• Deep understanding of digital strategy development, implementation, and optimization.
• Knowledge of digital marketing, digital transformation, and emerging digital technologies.
• Ability to develop and execute long-term digital strategies aligned with business objectives.
• Experience in identifying digital opportunities and developing strategies to capitalize on them.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent problem-solving skills with a proactive approach to addressing digital strategy challenges
• Proficiency in digital strategy tools and software, such as analytics platforms, CRM systems, and project management tools.
• Experience with digital marketing technologies, data analytics, and digital transformation tools.
• Strong leadership skills with the ability to inspire and lead a high-performing digital strategy team.
• Experience in managing cross-functional teams and working collaboratively with other senior executives.

Education & Qualifications:

• A bachelor’s degree in marketing, Business Administration, Information Technology, Digital Media, or a related field is typically required. Many Directors of Digital Strategy also hold advanced degrees such as an MBA or a master’s in digital marketing or information technology.

Professional certifications such as Certified Digital Marketing Professional (CDMP) or Certified ScrumMaster (CSM) can enhance a candidate’s credentials.

A PR agency in Oxford specialising in digital PR, content strategy, social media, and influencer partnerships who are seeking an experienced Head of Planning / Head of Digital PR Strategy for a maternity cover role. In this position, you’ll serve as the strategic lead—driving clarity, rigor, and commercial focus across all work.

Salary - Up to £65,000

Location - Oxford (hybrid)

Responsibilities:

• Lead strategy: Drive digital PR, SEO, social, influencer strategies, working with SLT to evolve the agency proposition.
• Own client success: Act as senior lead for SEO-only clients and the Planning team, ensuring smooth delivery against goals and milestones.
• Guide and mentor: Support senior strategists and freelancers, pushing for the strongest thinking.
• Set the pace: Shape annual plans with Comms, align KPIs, and keep momentum through quarterly reviews and course corrections.
• Shape strategy: Oversee channel audits and year-one roadmaps for new clients.
• Know the audience: Translate insights into campaign strategies and enduring brand guidance.
• Get hands-on: Contribute to SEO and audience audits.

About you:

A strategic leader who can see the big picture while staying hands-on. You bring:

• Channel expertise: Senior-level experience in digital PR, SEO, social, and an understanding of AI/LLMs.
• Strong project management: Able to manage complex workstreams with clarity and structure.
• Client-first mindset: Balances commercial, strategic, and client goals.
• Analytical strength: Turn data into actionable recommendations.
• Clear communication: Confident, inspiring, and concise with clients, leaders, and teams.

If this sounds like you, please apply via the links.

Please note that due to the volume of candidates we receive, we can only respond to those deemed a relevant match to the position. All successful candidates must have the full right to work within the UK

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or

Proximity Recruitment are searching for a creative and driven Social Media Specialist to join an ambitious sports business on an exciting journey towards a £10m turnover based near Warwickshire. With social media at the heart of their growth strategy – particularly TikTok & Instagram – this role offers the chance to make a real impact in a fast-paced, digital-first environment.

Working closely with the Managing Director, you’ll be the driving force behind social campaigns that capture attention, fuel engagement, and showcase the brand’s presence at major sporting events and stadiums.

Key Responsibilities:

• Create scroll-stopping content across TikTok, Instagram, Meta, LinkedIn, YouTube, and more.
• React at pace to sporting moments, delivering timely, relevant, and engaging posts.
• Grow brand visibility, online community, and engagement with clear measurable outcomes.
• Support live activations at large sporting stadiums & celebrity collaborations.
• Take ownership of the full social media cycle: capture, edit, post, analyse, and strategise.
• Partner with the MD to deliver consistent, high-quality campaigns that drive business growth.

About You:

• Proven experience delivering social media campaigns with measurable results.
• Strong creative flair, with the ability to bring ideas to life across multiple platforms.
• Comfortable working at speed and outside of traditional office hours to maximise impact.
• A natural storyteller, with a passion for sport and digital-first brands.
• Confident in both strategy and hands-on execution.

This is a rare opportunity to join a business that has achieved impressive success over the last five years and is now scaling at pace. If you’re ready to be part of a forward-thinking sports brand where social media is central to growth, we’d love to hear from you.

Please note this role requires week day & weekend work in a sometimes unstructured environment which means the successful candidate will have to be fully flexible and completely committed to the business.

A PR agency in Oxford specialising in digital PR, content strategy, social media, and influencer partnerships who are seeking an experienced Head of Planning / Head of Digital PR Strategy for a maternity cover role. In this position, you’ll serve as the strategic lead—driving clarity, rigor, and commercial focus across all work.

Salary - Up to £65,000

Location - Oxford (hybrid)

Responsibilities:

• Lead strategy: Drive digital PR, SEO, social, influencer strategies, working with SLT to evolve the agency proposition.
• Own client success: Act as senior lead for SEO-only clients and the Planning team, ensuring smooth delivery against goals and milestones.
• Guide and mentor: Support senior strategists and freelancers, pushing for the strongest thinking.
• Set the pace: Shape annual plans with Comms, align KPIs, and keep momentum through quarterly reviews and course corrections.
• Shape strategy: Oversee channel audits and year-one roadmaps for new clients.
• Know the audience: Translate insights into campaign strategies and enduring brand guidance.
• Get hands-on: Contribute to SEO and audience audits.

About you:

A strategic leader who can see the big picture while staying hands-on. You bring:

• Channel expertise: Senior-level experience in digital PR, SEO, social, and an understanding of AI/LLMs.
• Strong project management: Able to manage complex workstreams with clarity and structure.
• Client-first mindset: Balances commercial, strategic, and client goals.
• Analytical strength: Turn data into actionable recommendations.
• Clear communication: Confident, inspiring, and concise with clients, leaders, and teams.

If this sounds like you, please apply via the links.

Please note that due to the volume of candidates we receive, we can only respond to those deemed a relevant match to the position. All successful candidates must have the full right to work within the UK

Social Media Analyst

London (3 days office)

£40,000-42,000

Please note, you will need to have experience in Beauty / Fashion / FMCG.

Our client is looking for a Social Media Analyst to lead insight-driven strategies for their brands’ social experiences. This role combines consumer research, market analysis, and social media expertise to guide content creation, shape brand identity, and strengthen engagement across markets.

About the role:

• Discover and analyse consumer, cultural, and market trends to guide brand engagement strategies.
• Translate insights into clear briefs and content ideas that drive desirability and demand for our brands.
• Act as the voice of the consumer ensuring social media activations resonate and deliver measurable outcomes.
• Partner with local and global teams to share best practices and ensure consistency across markets.
• Anticipate trends and adapt strategies quickly, scaling successful models across brands and geographies.

About you

• A digital and social media native, ideally with a passion for beauty.
• Skilled at turning insights into strategies that impact both brand preference and business performance.
• Commercially minded, with the ability to balance rigorous data analysis and practical business needs.
• Collaborative, adaptable, and comfortable working in fast-changing environments.
• A natural communicator who can influence stakeholders and inspire teams.

£40k 2/3 days in the office

About the company

The company is the leading UK provider of specialist vein treatments, with multiple clinics nationwide. Their consultants use modern, minimally invasive procedures designed to avoid the need for general anaesthetic. Having carried out tens of thousands of treatments, they are also active in research, education, and wider healthcare discussions around vein health.

About the job

The company has recently introduced a refreshed brand proposition, updated its look, and launched an ambitious marketing strategy. It is now seeking a talented and creative Social Media Manager to join its small team at the Head Office in Stoke-on-Trent. This role offers a rare opportunity to elevate organic social content through a bold channel and content strategy, while driving awareness of life-changing varicose vein treatments.

Requirements

• 3–5 years’ experience managing organic social media for a consumer brand (ideally in health, beauty, wellness, or customer-focused sectors)
• Proven track record of driving growth and engagement on Instagram, TikTok, and Facebook
• Experience with influencer partnerships and end-to-end campaign planning (desirable)
• Strong copywriting and storytelling skills, able to simplify complex messages into engaging content
• Confident in analysing insights, spotting trends, and adapting strategies
• Highly organised, proactive, and able to work independently
• Comfortable in a fast-paced environment and within a small team
• Willing to travel to 40+ nationwide clinics (expenses covered)
• Clear and confident communicator
• Balanced creative and analytical mindset – skilled in idea generation and data interpretation
• Commercially aware with a genuine interest in helping people through clear communication
• Collaborative, supportive, and happy to step outside the role when needed
• Self-starter who thrives in a small, agile team and takes ownership of their work
• Positive, energetic, can-do attitude, and enjoyable to work with